"Social norms – the informal rules that influence how people behave and expect others to behave – can play a significant role in driving financial decisions, including how, where, and what people save for. The effect that social norms have on the financial inclusion of specific target populations is an emerging field of research whose importance is becoming increasingly recognized, but which has not been systematically analyzed or incorporated into financial inclusion programming. This study aims to address this knowledge gap, by providing deep, actionable insights into savings and financial planning behaviors."

This publication was prepared by IFC in English language. Click here to access its full version.

Source: International Finance Corporation (IFC)

Illustration: IFC